Privacy Policy
Midland AF (“Midland AF,” “we,” “us,” or “our”), a brand of Livlen Group LLC, operates www.midlandaf.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website, subscribe to communications, attend events, or interact with our services.
By using the Site or providing information to us, you agree to this Privacy Policy. Your use of the Site is also governed by our Terms of Use.
1. Information We Collect
A. Information You Voluntarily Provide
We may collect personal information when you:
Subscribe to our newsletter
Register for events
Purchase tickets
Submit an event
Apply for partnership or sponsorship
Contact us
Opt in to SMS communications
This information may include:
Name
Email address
Phone number
Business name
Event details
Payment information (processed securely by third-party providers)
Any additional information you voluntarily provide
We do not store credit card information except as necessary to complete and satisfy our rights and obligations with regard to a transaction or billing arrangement, or as otherwise authorized by you.
B. Automatically Collected Information
When you visit our Site, we may automatically collect:
IP address
Browser type
Device type
Pages visited
Time spent on pages
Referral source
Interactions with advertisements
This information helps us improve functionality and measure performance.
2. Cookies & Tracking Technologies
Midland AF uses cookies and similar technologies to:
Improve user experience
Analyze website traffic
Measure advertising performance
Personalize content
Support marketing and retargeting
We may use third-party tools including, but not limited to:
Google Analytics
Meta (Facebook/Instagram) Pixel
Advertising networks
Email marketing providers
Event or ticketing platforms
These third parties may collect information in accordance with their own privacy policies.
You may disable cookies through your browser settings; however, some features of the Site may not function properly. By continuing to use the Site, you consent to our use of cookies as described in this Policy.
3. How We Use Information
We may use your information to:
Send newsletters and marketing communications
Provide event information and updates
Process registrations and purchases
Improve Site functionality
Analyze traffic and engagement
Respond to inquiries
Comply with legal obligations
We do not sell personal information.
4. Sharing of Information
We may share information:
With trusted service providers who help operate our Site
With payment processors
With advertising or analytics partners
With our business and promotional partners, excluding mobile phone numbers and SMS opt-in or consent data, which are never shared for these purposes
When required by law, or in response to lawful requests by public authorities
To protect our rights, property, or safety, or that of our users or others
We do not share personal information for unrelated third-party marketing. We do not sell, rent, or share mobile phone numbers or SMS opt-in and consent data with third parties for their independent marketing purposes.
5. SMS / Text Messaging Program
If you provide your mobile phone number and opt in to receive text messages from Midland AF, you consent to receive SMS communications related to:
Event reminders
Ticket updates
Promotions
Social Club announcements
Community alerts
Customer care and one-on-one communication
Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP to any message. For assistance, reply HELP or contact hello@midlandaf.com.
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
6. Data Retention
We retain personal information only as long as necessary for the purposes described in this Policy, including to provide our services, comply with legal and tax obligations, resolve disputes, and enforce our agreements.
Records of SMS opt-in and opt-out are retained for as long as required to demonstrate consent and honor opt-out requests, even after you unsubscribe.
When information is no longer needed, we delete it or de-identify it.
7. Data Security
We implement reasonable technical, administrative, and physical security measures to protect information from unauthorized access and improper use. Only personnel who need the information to perform a specific job are granted access to personally identifiable information.
However, no online transmission or storage system is guaranteed to be fully secure. While we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.
Neither Midland AF nor the Site knowingly permits the use of malware, spyware, viruses, or other similar types of software.
8. Public Forums & User Submissions
If the Site offers comment areas, forums, or public submission features, you are solely responsible for the content you post. Information you voluntarily disclose in these areas — such as your name, email address, or phone number — can be collected and used by others and may result in unsolicited messages. Please take care when using these features.
9. Third-Party Links
Our Site may contain links to third-party websites. Midland AF is not responsible for the content, privacy practices, or policies of those websites, or for any information you choose to share with them. You should review each website’s privacy policy before disclosing any information.
10. Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will delete it from our records.
Separately, you must be at least 18 years old (or have the consent of a parent or guardian) to opt in to our SMS program.
11. Your Rights & Choices
You may:
Request access to the personal information we hold about you
Request correction of inaccurate information
Request deletion (subject to legal obligations)
Unsubscribe from email communications at any time using the link in any email
Opt out of SMS communications at any time by replying STOP
Opt out of certain uses of your information, including disclosure to third parties unrelated to providing your requested services
To make a request, email hello@midlandaf.com using the subject line that matches your request:
“Personal Information Review Request” — to review what we hold
“Delete My Information” — to request deletion
“Privacy Request” — for any other privacy question or limitation request
We will respond within the time required by applicable law. We may need to verify your identity before acting on a request.
12. State Privacy Rights
Depending on where you live, you may have additional rights under state privacy law — including the right to confirm whether we process your personal data, to access, correct, or delete it, to obtain a copy, and to opt out of targeted advertising or the sale of personal data.
Texas residents. Midland AF has not sold, and does not sell, personal information. We do not share personal information with third parties for their own direct marketing purposes, and therefore do not maintain a list of such disclosures.
Targeted advertising. We use analytics and advertising partners, including the tools listed in Section 2, whose activity may be considered targeted advertising under some state laws. To opt out, email us using the subject line “Privacy Request,” adjust your browser cookie settings, or use the opt-out controls those platforms provide.
We will not discriminate against you for exercising any of these rights.
13. Transfer of Information Across Borders
Our Site and the information we collect are operated on servers located in the United States and potentially other jurisdictions. When you access or use the Site, information about you may be transferred outside the country in which you are located. We take steps to ensure that personal information is protected consistently wherever it is processed, including through appropriate contractual protections with our service providers.
14. Changes to This Policy
We may update this Privacy Policy at any time. Updates will be posted on this page with a revised “Last Updated” date. Your continued use of the Site after changes are posted constitutes acceptance of the revised Policy.
15. Contact Information
If you have questions or concerns about this Privacy Policy, please contact:
Midland AF
Livlen Group LLC
200 N Loraine St, Suite 1319, Midland, TX 79701
hello@midlandaf.com