The mission of Pink the Basin Inc. is to increase breast cancer awareness and detection by providing education and resources for the Permian Basin Community.

Pink the Basin is a non-profit organization that believes every woman deserves to know if they have breast cancer. Fueled by a passion that comes from their differing experiences with the disease, the Pink the Basin board members and volunteers work tirelessly to raise the money it takes to realize their dream.

Funds are distributed to partnering hospitals throughout the Permian Basin, who provide mammograms and other breast cancer diagnostic services.

Hand in hand with the community, Pink the Basin embraces the hope that all women will have the resources they need to become ambassadors of their own health.

All donations to Pink the Basin remain in the Permian Basin. Funds are used to provide breast cancer screening and diagnostic services, such as mammograms, ultrasounds, biopsies, and other breast imaging tests.